77ef Casino – Privacy Policy

This Policy applies to all personal data 77ef collects about: (a) registered account holders; (b) visitors to https://77ef.vip who have not registered; and (c) individuals who contact 77ef via Live Chat or email support.

In this Policy:

• "Personal Data" means any information that identifies or can be used to identify a natural person, directly or in combination with other data.
• "Processing" means any operation performed on personal data, including collection, storage, use, disclosure, and deletion.
• "KYC Data" means identity verification documents and biometric information submitted for account verification purposes, including CNIC photographs and selfie images.
• "Payment Data" means financial information associated with deposit and withdrawal transactions, including mobile wallet account numbers, bank account details, and transaction reference numbers.
• "You" / "Player" means the individual whose personal data is processed under this Policy.

77ef collects the following categories of personal data:

77ef does not collect sensitive personal data beyond what is required for identity verification and fraud prevention. We do not collect religious, political, or health-related data.

77ef processes your personal data for the following purposes:

• Account management: Creating, maintaining, and operating your 77ef account, including login authentication and session management.
• Identity verification: Verifying your identity and age (18+) through the KYC process as required for regulated gaming operations.
• Transaction processing: Processing deposits and withdrawals via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and other supported payment channels in PKR.
• Fraud and security monitoring: Detecting and investigating suspicious activity, multiple account registrations, bonus abuse, money laundering, and other prohibited conduct described in the Terms & Conditions.
• Responsible gaming: Monitoring gaming patterns to identify potential problem gambling behaviour and to enforce player-set deposit limits, cooling-off periods, and self-exclusion arrangements.
• Customer support: Responding to queries, resolving disputes, and processing complaints submitted via Live Chat or email.
• Platform improvement: Analysing aggregated, anonymised usage data to improve the platform's performance, game library, and user experience.
• Legal compliance: Meeting obligations under applicable laws and responding to lawful requests from regulatory authorities.

77ef processes personal data on the following legal bases:

• Contract performance: Processing necessary to provide the services you have registered for, including account operation, game access, and payment processing.
• Legal obligation: Processing required to comply with applicable anti-money laundering, age verification, and identity verification obligations.
• Legitimate interests: Processing for fraud prevention, security monitoring, and platform integrity purposes, where such interests are not overridden by your privacy rights.
• Consent: Where we rely on your consent (for example, for optional marketing communications), you may withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.

5.1 KYC documents (CNIC scans and selfie photographs) are collected exclusively for identity verification and age confirmation purposes. This data is processed by 77ef's verification team and, where applicable, by third-party identity verification service providers operating under data processing agreements with 77ef.

5.2 KYC data is not used for marketing, profiling, or any purpose unrelated to verification and fraud prevention. It is not shared with advertisers or unrelated third parties.

5.3 CNIC data is stored in encrypted form and is accessible only to authorised 77ef personnel and approved verification processors on a need-to-know basis.

6.1 Payment data is collected to process PKR deposits and withdrawals via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, USDT TRC20, Skrill, and Neteller. The specific data collected depends on the payment method used.

6.2 77ef stores the payment account identifiers (mobile wallet numbers, bank account numbers) associated with each player account for the purpose of routing withdrawals exclusively to the verified payment method. This prevents unauthorised redirection of funds.

6.3 Full wallet credentials and bank login information are never stored by 77ef. Payment transactions are processed through the respective third-party payment provider's infrastructure.

6.4 Transaction records (amounts, dates, reference numbers) are retained as part of financial recordkeeping obligations and to resolve payment disputes.

7.1 Session Cookies. 77ef uses session cookies that are strictly necessary for platform authentication. These cookies expire when you close your browser session or log out. They cannot be disabled without preventing login functionality.

7.2 Analytics Cookies. 77ef may use limited analytics cookies to monitor platform performance, page load times, and aggregated usage patterns. Analytics data is processed in anonymised or pseudonymised form and is not used to identify individual players.

7.3 No Cross-Site Tracking. 77ef does not deploy third-party advertising trackers, social media pixels, or cross-site tracking technologies on https://77ef.vip.

7.4 Managing Cookies. You may configure your browser to block or delete cookies. Note that blocking session cookies will prevent platform login. Analytics cookies can be blocked without affecting core platform functionality.

77ef does not sell, rent, or trade personal data. Data is shared only in the following limited circumstances:

• KYC service providers: Third-party identity verification processors operating under data processing agreements with 77ef, for the purpose of verifying CNIC documents.
• Payment processors: JazzCash, Easypaisa, HBL, UBL, Meezan, Bank Alfalah, and other supported payment networks, to the extent necessary to execute your requested transaction.
• Fraud prevention services: Where necessary to prevent money laundering, bonus abuse, or account compromise, data may be shared with specialist anti-fraud service providers under confidentiality agreements.
• Legal requirements: 77ef may disclose personal data to law enforcement, regulatory authorities, or courts where required to do so by applicable law or lawful order. 77ef will not voluntarily disclose data beyond what is legally required.
• Business transfers: In the event of a merger, acquisition, or transfer of 77ef's business, personal data may be transferred to the successor entity, subject to the same privacy protections described in this Policy.

9.1 Account data and KYC documents are retained for the duration of your active account relationship with 77ef and for a minimum of five (5) years after account closure, in accordance with standard financial recordkeeping obligations.

9.2 Transaction records are retained for a minimum of five (5) years from the date of each transaction.

9.3 Customer support records (Live Chat transcripts, email correspondence) are retained for three (3) years from the date of the interaction.

9.4 Where an account is closed following a self-exclusion request, data relating to the self-exclusion arrangement is retained for the duration of the exclusion period plus a reasonable period thereafter to prevent re-registration.

9.5 Upon expiry of applicable retention periods, personal data is securely deleted or irreversibly anonymised.

Subject to applicable law and 77ef's legal obligations, you have the following rights in respect of your personal data:

• Right of access: You may request a copy of the personal data 77ef holds about you.
• Right of rectification: You may request correction of inaccurate or incomplete personal data.
• Right of erasure: You may request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to 77ef's legal retention obligations.
• Right to restrict processing: You may request that 77ef limits processing of your data in certain circumstances, such as while a dispute about data accuracy is resolved.
• Right to data portability: Where processing is based on consent or contract performance, you may request a copy of your data in a structured, machine-readable format.
• Right to withdraw consent: Where 77ef relies on consent as the processing basis, you may withdraw consent at any time without affecting prior processing.

To exercise any of these rights, contact 77ef via Live Chat or by emailing [email protected] (plain text — not a clickable link). 77ef will respond to data rights requests within thirty (30) days of receipt. Identity verification may be required before requests are actioned.

11.1 77ef implements industry-standard technical and organisational security measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These measures include TLS/SSL encryption for all data in transit, encrypted storage for sensitive data at rest, access controls limiting data access to authorised personnel on a need-to-know basis, regular security assessments of platform infrastructure, and two-factor authentication options for player accounts.

11.2 No data transmission over the internet or electronic storage system is unconditionally secure. While 77ef applies robust security controls, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, 77ef will notify affected users in accordance with applicable notification obligations.

11.3 You are responsible for maintaining the security of your own 77ef account credentials. 77ef will never ask for your password via any channel.

77ef's services are strictly for individuals aged 18 and above. 77ef does not knowingly collect personal data from anyone under the age of 18. If 77ef becomes aware that personal data has been collected from a minor, the relevant account will be immediately closed and the data deleted. If you believe a minor has created a 77ef account, please contact support immediately via Live Chat.

77ef may update this Privacy Policy from time to time. Where changes are material, notice will be provided via the platform or to your registered email address. The "Last updated" date at the top of this page reflects the date of the most recent revision. Continued use of 77ef following publication of a revised Policy constitutes your acceptance of the updated terms. We encourage you to review this page periodically.

For privacy-related queries, data rights requests, or concerns about how 77ef handles your personal data, please contact us via the following channels: